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Knowing Your User. The importance of User Research

Imagine spending months planning, designing, and launching a brand-new restaurant. You pick out gorgeous light fixtures, curate a beautiful playlist, and invest heavily in a top-tier kitchen. On opening night, you proudly open the doors—only… 

A Simple Guide to Design Thinking

Have you ever bought a product that felt like it was designed by someone who had never actually used it? Maybe it was a kitchen gadget that was impossible to clean, or a mobile app…